Welcome to Purewear

Pure Wear a bold brand of streetwear created with the swagger of new London, coupled with the quality and attention to detail, associated with old London Town.

Since its initial launch, Pure Wear has been lovingly adopted by current urban chart toppers to the hippest drum n bass DJs, actors, footballers and the odd rock star. All keeping it Pure. If you want to be a Pure Dee Jay or you’re feeling Pure Genius on any given day, then just jump into our Online Store and get Pure.

Pure Wear uses the finest fabrics infused with a street sensbility, giving Pure Wear the edge, style and attitude required in any urban world. Each T-shirt design is screen printed to the highest quality direct from our automatic printing machine. The T-shirts are made from 100% cotton and will stand the test of time.

Instantly recognisable and an obsession with quality, Pure Wear is your choice, your statement, your way of life.